Stirring It Up: How to Make Money and Save the World with Coupons

Availability: In Stock. Ships from and sold by Boone Bridge Books.com.

Hardcover | Other formats

Description
Hirshberg shares the secrets that helped his company--Stonyfield Farm--skyrocket to success, and argues that traditional business practices are ultimately counterproductive and have helped create many of the problems that threaten to make the world uninhabitable.

Reviews

Descriptions, Reviews, Etc.

Publisher’s Weekly (11/19/2007)
When a CEO-or in this case a "CE-Yo"-writes a book about the philosophical and environmental underpinnings of the company he founded, it is natural to expect an ego-driven text. But Hirshberg, founder of Stonyfield Farm, the organic yogurt maker, dilutes the ego with "eco." After all, this is a book that presents management lessons gleaned from life on a farm: in one such lesson, a herd of hungry pigs attacks a mound of damaged plastic yogurt cups, devours the contents and teaches Hirschberg nature's idea of recycling. While there is some cultured finger-pointing at big-name competitors and other corporations for organic abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield succeeds in pursuing sustainability and profitability-not to mention valuable shelf space alongside giants like Kraft and Yoplait. But in addition to describing how his company addresses such tasks as negating its own carbon footprint or establishing a "handshake with the consumer" in lieu of advertising, Hirshberg shares stories of similar successes at other companies, including Whole Foods, Timberland and, more recently, at Zipcar. Hirshberg has produced a manual of use for managers at any size company with an earnest interest in learning how to save the world while enriching employees and shareholders. (Jan.)

ISBN: 1401303447 | EAN: 9781401303440
Publisher: Hyperion  | Publication Date: January, 2008

Additional Information