Anatomy of a Trend

Contributor(s):

Henrik Vejlgaard (more by Henrik Vejlgaard)

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Description
A fascinating look at the predictable patterns behind trends

It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In "Anatomy of a Trend," pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.

ISBN: 0071488707 | EAN: 9780071488709
Publisher: McGraw-Hill | Publication Date: September, 2007

Additional Information

BISAC Categories:

Business & Economics | Consumer Behavior - General

LC Subjects:

Popular culture
Social change

Dewey: 306.091
LCCN: 2007019120
Physical Info: 0.94" H x 8.26" L x 5.30" W (0.88 lbs) 264 pages

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